“Phantoms exist in a very rarified environment,” regaled Rolls-Royce’s now-ex Director of International Communications, Richard Carter, to the luxurious life-style journalists and gurus within the five-star Maybourne Riviera Lodge in Monaco – a becoming backdrop to check the brand new Rolls-Royce Phantom VIII. However as Hypbeast was quickly to seek out out, actually company weren’t right here to “drive” the Phantom, as a result of being behind the wheel misses the purpose of this automobile fully.
Carter continued to explain the expertise of a Rolls-Royce as “utterly eccentric,” alluding to the limitless nature of personalization, permitting a Phantom to go well with the shopper’s wants and the way every automobile is an extension of oneself. It’s not uncommon to listen to a couple of automobile’s “character,” whether or not it’s “charming” or a “brute,” however solely Rolls-Royce would name its automobile “eccentric.” The identical method is used inside, as Rolls-Royce renames the dashboard the “gallery,” coining the time period after the glass overlaying that floats atop any materials, end, shade, design, sample, or impact possible.
A Rolls-Royce is a product that every one different luxurious merchandise are measured by, and solely a Phantom might be heralded by its Director of International Communications because the “world’s biggest luxurious product — not luxurious automobile — product.” The Rolls-Royce Phantom is not like any automobile on this planet. It writes the rulebook on luxurious. When you consider the BMW 7 Sequence as enterprise class, a Mercedes-Maybach as top notch, then the Phantom is a personal jet.
You’re in awe from the minute your eyes catch the Phantom. It’s gargantuan and imposing. The “Iconoclastic” spec – which Hypebeast examined – sees a carbon fiber “Spirit of Ecstasy” adorn the darkened chrome nostril, serving as a hype-ified beacon of superiority and stateliness. 22-inch disc rims hark again to Rolls-Royces of the Twenties, floating “RR” hub caps make the Phantom seem to drift over the tarmac, and the gentle growl of a 6.7-liter V12 engine — one so meticulously constructed it’s clean sufficient to stability a penny on — come collectively in a finely constructed bundle. Suicide doorways that shut with the contact of a button, reclining therapeutic massage seats, picnic tables with infotainment screens, fold-down light-up self-importance mirrors, umbrellas within the doorways, blinds, one of many best sound techniques on this planet submerged into the chassis, and a chauffeur full the general angle of the Rolls-Royce Phantom. It’s all very subtle, albeit whereas possessing an angle match for a Forties mob boss.
The Phantom is a life-style in its personal proper. Sure, there are particular facets of life attributed to proudly owning a Phantom — equivalent to with the ability to gasoline one in as we speak’s local weather, not to mention afford it within the first place — however the Phantom actually does come all the way down to the way it makes you, the passenger, really feel.
Regardless of the place you sit — from the entrance passenger seat to the cavernous depths of the rear — you’re swathed in ample quantities of finery. The most effective leather-based might be personalized in any shade you want, as can the plush high-pile lambswool carpets. A drinks cupboard folds out, presenting a bottle of champagne and two flutes, whereas a whisky cupboard, or maybe a cigar humidor should you’d choose, is neatly tucked into the central armrest. Put merely, virtually each facet is centered round its proprietor’s discerning tastes and necessities, serving as an extension of your character and life.
As a driver, the Phantom is greater than able to being an gratifying machine. There’s loads beneath the bonnet to maintain your proper foot entertained, the steering is surprisingly alert for one thing that measures virtually six meters lengthy and over two meters vast, and the captain’s seat expertise is nothing wanting luxurious. However this actually isn’t the purpose of a Phantom, or any Rolls-Royce for that matter. When the automobile is this luxury, maybe having fun with driving it could be thought of uncouth.
As an alternative, within the driver’s seat or behind, it’s about taking within the abundance of the Phantom. There’s an aristocratic air to this automobile, outdated cash and impeccable style. As Rolls-Royce’s communications workforce defined to Hypebeast, its prospects “don’t need the Phantom to alter.” That’s not as a result of they’re caught of their methods, it’s since you can not excellent perfection.
So what do you get for a automobile that wouldn’t offer you a lot change out of $500,000 USD? Once you personal a Phantom, all the troubles on this planet are momentarily soothed. Each issue and situation possible is mastered to the nth diploma, coming collectively for a very unique-to-the-customer expertise that epitomizes excellence. It’s about consolation, class, fashion and substance, however above all else, it’s about you. Sit again, loosen up, and make the Phantom your personal, as a result of, because the marque says, “you don’t simply buy a Rolls-Royce, you fee it.”